Episode #94: Marketing with Respect to Others

When marketing a bodywork business it is common for practitioners to show images and say what a great job they did. It is also common for them to say how much better off that horse is with them now “leading the team”.

But this self-aggrandizing approach to marketing is really unfair to the team of practitioners that came before. Perhaps the original team was responsible for a huge chunk of the transformation thus far. Their work should not be disrespected and discredited.

A wise farrier once told me “I won’t comment on what the other guy did or didn’t do before me, because I don’t know what it looked like when he started.”

These are words that have always stuck with me. 

Join me for this episode of the Starline Equine Bodywork Podcast, where I look at a kinder and more respectful approach to professional marketing.

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Please note: The ideas expressed in this podcast are opinions only, and are not substitutes for proper veterinary care, veterinary medicine and other forms of bodywork. The opinions are not intended to be prescriptive or diagnostic in nature.

Judith Rathbone